If you are new to logo design, here is a quick guide to how to create a logo to help you.
You can also download this quick guide as a pdf here
1. Quoting for logo design
Prior to the logo brief you will have already quoted the logo design and had this agreed by the client. Take into account not just the initial design time but also any time that will be involved for changes, plus any expenses such as travel to see the client. Decide if you are going to take a deposit upfront before you start work.
2. Taking a logo design brief
Take a brief from the client – this will generally be done by asking a series of questions, unless they are very design savvy already.
You can download a sample logo design brief questionnnaire here
3. Logo design research
Do a bit of quick research to see what competitors are doing and look at logos and brand that the client has said they like the “feel” of.
4. Coming up with ideas for your logo design
Start brainstorming/mindmapping the idea – have a word or two related to the company in the middle and spin off this other word associations. Also add in doodles and pictures if it helps you.
Check out the videos I created on mind mapping for logo design
If you are struggling for ideas think about creating a mood board where you collect together images and put them all on a page. This can be done either digitally or physically by pasting everything on a large board. This should give you inspiration and help give the “feel” of the logo you are looking for.
You could also try the random word creative technique to help generate ideas.
- Can you use just type?
- Can you create symbols which represent elements of what the company do?
- Can you pull out the first letters of the company name and use them in some way?
- Can you combine letters to make a symbol?
- Can you add elements to letters to make it represent an element of the company?
6. Scan in the best ideas
Scan in ideas ready to work up
7. Choose appropriate fonts
Look for fonts which suit the logo, usually simple is best.
8. Work the idea up on your computer
Work the idea up on computer – use vector software like Adobe Illustrator or choose a free alternative like Inkscape. Start in black and white and concentrate on shapes first.
9. Colour up your designs
Once you have the designs looking good start experimenting with colours.
10. Select the best options
Select the best options and present them to the client one per page.
11. Make the client amends
Make any necessary amends and finalise the designs.
12. Send the client the finalised designs
Send the client the finalised design in a variety of formats.
If you enjoy this post you might want to check out my beginner’s logo design course.