This post is based on a question one of the students on my logo design course asked, about what you should do when you run out of ideas for the logo design you are working on.

This Creativity technique is called the “Random Word” technique and it’s something I learned in a book by Edward de Bono called “How to Have Creative Ideas” (aff link). The basic technique is to find a random word and then try and somehow connect that back to your project. It should help you break out of your normal way of thinking.

You can use this website to generate random words Creativity Games

Please also see this post about using mind maps to generate logo design ideas

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